In Miami, Nothing is Given: A Response to LeBron James’ PR Team

LeBron James heads back to Cleveland

One last word about LeBron (Instagram @kingjames)

Remember when LeBron James’ PR team wrote The Letter announcing the King’s return to Cleveland? And remember how his PR team threw in that line at the end — the one about how Northern Ohioans are striving and hard-working and grim and strong and how they never give up and never back down and never blah blah blah. You remember — this gem: “Our community, which has struggled so much, needs all the talent it can get. In Northeast Ohio, nothing is given. Everything is earned. You work for what you have.”

It’s a good one, right? And it fits in with the narrative that James is creating about himself. The plot pattern that LeBron and his PR team have crafted — the one where the hero leaves home only to return triumphantly— that pattern is so common in literature that it was identified by Joseph Campbell as monomyth, or the universal plot from which most stories and myths stem. So what LeBron’s PR team has done in their writing, and what LeBron has done in his own life is, for the most part, to tell a story that we’ve all heard before.

Apparently, we all like a good story and we like our stories to read the same as every other story we’ve ever heard. So, thanks for that, LeBron/LeBron’s PR team. Neither the monomyth in theory nor the way the monomyth played out in real life — with the world’s best basketball player leaving my home team and all — anger me nearly as much as the actual language that The Letter uses in referring to the People of Northern Ohio. LeBron/LeBron’s PR team glorifies the people of Northern Ohio, casting them as the carriers of the American Dream, the ones who work hard for everything they get. No handouts for Ohioans.

As someone from Miami, here is what I say in response: In Miami, nothing is given. Everything is earned. You and your immigrant family work for what you have and work for things you will never get. You will be exiled from your home, and you will come to a new home that is not a home at all. You will be forced to clean houses or work in factories or in tomato fields. And in Miami — a city of exiles, a city of immigrants — we know too well that nothing is given and that everything is earned.

I have nothing to say against Northern Ohio; I only take umbrage to the sentiment expressed in The Letter that somehow, Northern Ohio is tough and grim like an old Clint Eastwood, the sentiment that singles out that region for romanticizing. Because really, Miami has struggled so much, and to Miami nothing is given. The Miami that I know — the one with a grandfather whose fingers were cut off in one of his three factory jobs, the one with seven people living in a two-bedroom house — that Miami works for what it has just as much as Northern Ohio does. And we can’t even get a damn thank you from LeBron, or from his PR team.


Laura Creel (@Little_Utopia) is the managing editor of Little

Previously from Laura Creel:
My Spirit Airlines Life
Welcome to the Miami Heat Family, Boomer
A Reflection on Lent
Viral Video of the Week: Wheel of Fortune Domination
Arthur Chu Dominates Jeopardy!, Haterz Foiled Again

One response to “In Miami, Nothing is Given: A Response to LeBron James’ PR Team

  1. Well written and so true. If Northeast Ohio felt entitled above all else, look no further in comparison to how hard South Florida struggles and strives to become what tourists come here for. You’re right this argument stems well above LeBron, Ohio can’t act like things comes easier in Florida. Behind that one city of bright lights and skyscrapers there’s a diverse culture of people who labored and gambled what little they had to build something and survive along with their families. Sorry that it just sucks worse to survive in Ohio. LETS GO HEAT!

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